Marketing

Increase the Revenue with Mobile Analytics Tools

Whenever you want to improve your success and take your app to leading positions among competitors, a proper analysis is necessary. Mobile development is not only about building a good application. It also calls for efficient analytic tools that reveal important data necessary to consider.

New advanced methods let you have a clear picture of how many downloads have been made in addition to users’ impressions and opinions on your product. Measuring those data is an inevitable part of promotion letting you decide on what points still need modifying.

Key Parameters to Consider

Today’s analytic tools deliver a systemized information about some key factors and parameters that traditionally include:

  • All channels that lead your customers directly to the app (acquisition);
  • Users’ initial experience (activation);
  • A number of your app returning users after download (retention);
  • A number of users who shared your app with others by means of various channels including social networks (referral);
  • The monetary reflection of users’ impression and behavior (revenue).

You should consider all the above-mentioned points, as every factor is of great importance. So, try not to miss any of them.

A successful app comes with regular updates and modifications. The key to success is to react on all possible pitfalls as soon as possible. Relevant data is the only way to benefit from the most precise information on what still needs to be improved. On the one hand, you will get an opportunity to boost further development and promotion of your product. On the other hand, your customers will increase the level of loyalty to your particular application. At the same time, metrics will keep you in touch with other factors that will help to attract new potential users from the targeted audience and correct possible bugs. Analyzing tools will let you form a strong customers’ feedback as well.

Today we are going to compare and contrast some of the most popular tools and choose the most efficient ones.

iBroadcast Music App

Google Mobile App Analytics

This is one of the most widely spread analytic tools. Used by the majority of developers and promoters, it is available free, which is certainly a great plus. The tool supports two major mobile platforms that include Android and iOS.

Advantages:

  • Widely Spread Analytic Tool;
  • Available for Free;
  • A Selection of Great Features;
  • Easy to use;
  • Conversion Tracking Option and integration with Google Play;
  • Huge Development Potential.

Disadvantages:

  • Only beta version is yet available;
  • Unavailable for integration with iTunes.

Using Google Mobile App Analytics lets you benefit from a detailed report on all major factors. It provides detailed information about:

  • All channels of new users, the number of new subscribers and downloads, their impression and a number of satisfied sessions;
  • A total amount of returning and new users sorted out by the location and language;
  • Users’ engagement. The procedure is equal to user tracking on a website. It consists of detailed reports regarding crashes, exceptions and speed;
  • Outcomes and conversions.
iBroadcast Music App

Flurry Analytics

Most of you will certainly opt for this analytic tool as it provides the most detailed and extensive metrics. It lets you keep in touch with all necessary users’ data ranging from a number of sessions and their length to retention, session frequency and more.

Flurry Analytics will reveal users’ interest and impression. The tool will automatically define their demographics as well as identify every user personally. You can track the data using additional filters and sort the information out by users’ age, location, country, type of platform and more. All necessary information will be displayed on your dashboard upon request.

Advantages:

  • Free tool;
  • Extensive data;
  • All major platforms including iOS, Android, Java, Windows and Blackberry;
  • Opportunity to create your own custom dashboard (up to 10 variants);

Disadvantages:

  • Complicated;
  • Difficulties when identifying bugs and errors.

Apsalar — ApScience

Another great free tool supported by Android and iOS. It is probably the only tool from the list without any obvious drawbacks.

Advantages:

  • Complete comprehensive data;
  • Analysis of several apps at the same time;
  • Real-time analytics and measurement;
  • Easily customized dashboards displaying data based on your personal priority;
  • Opportunity to create new events and funnels;
  • Return and Performance measurement tool available free;
  • Evaluation of acquisition campaigns;

The only disadvantage is that you can only run a beta version of the tool.

Countly

This tool comes as open source and is available free if you host it yourself. In spite of other major analytic tools, this one can be used for a wide selection of mobile platforms including Windows Phone, Blackberry, Android and iOS. It will provide an extensive information for each of your applications revealing the level of users’ loyalty, sessions and their frequencies, users’ geolocation, the version of the app, type of devices and mobile platforms.

Advantages:

  • Intuitive and easy-to-use interface in addition to unique positioning;
  • Exceptional design and real-time analytics;
  • Open source self-hosted tool. Cloud-based version will be available in the nearest future;
  • Easy dashboard and even tracking;

Disadvantages:

  • Whenever you want to benefit from segment, you will need to think it over in your code.
iBroadcast Music App

Localytics

The free tool version is already available. It provides detailed information in addition to extensive app users’ reports. You can track them by country, carrier, application version and other crucial parameters. As well as any other professional analytic tool, Localytics will inform you on a number of sessions, their time and frequency. You can also monitor the most active time of the day as well as create annotations. Apart from major iOS and Android platforms, the tool will let you retrieve the data from HTML5, Blackberry and Windows Phone devices.

Advantages:

  • Guides and Tips for beginners;
  • As soon as you add all your applications, the tool will immediately provide you with a detailed overview;
  • Intuitive interface;
  • Premium and Enterprise version are available (not free);
  • Unlimited number of applications to analyze in a free basic version;
  • Opportunity to send messages inside the app to only a targeted users segment divided by particular actions (premium/enterprise versions only).

Disadvantages:

  • There are not many of them. However, inability to track session length or use filters in a free version can appear to be crucial in addition to funnels absence.

Mixpanel

This is an event-based tool that lets you track every separate event as well as create funnels. It reveals a precise data on how often users return to engage with your app. A free version comes with a set of limitations making it possible to use not more than 25,000 data points per month. Anytime you proceed with tracking a particular event, data points will be counted off your account.

Advantages:

  • Efficient event-based analytics;
  • Easy funnels creating process;
  • Simple and attractive interface;
  • In-depth analysis;
  • Integration with both mobile and web (possibility to link both);

Disadvantage:

  • The only disadvantage comes with limitations in a free version. The rest features are great.

AskingPoint

AskingPoint is the last but not the least analytics tool in our list. Available for iOS and Android, it comes with a set of some obvious advantages. This tool is perfect for beginners who call for basic analytics to pick up some skills.

Advantages:

  • Reviews and Application Analytics;
  • Information on users’ types of devices, app version, location and sessions;
  • You can create custom events to monitor usage;

Disadvantages:

  • Funnels are unavailable;
  • Only basic features.

Analytics tools are essential when it comes to developing your app. Keep in touch with the latest offers and best features available on the web.

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