You’ve spent so much time and effort into making your beloved little app and yet, nobody is downloading it. What could possibly be the reason for such a poor reception? Trying to figure this out on your own can be a major conundrum.
Ideas that sound great during a presentation and look great on a blackboard may backfire completely when implemented. While one app failure is not the end of the world, it would benefit you immensely to know where exactly it failed and why. Therefore, here are the ten most common reasons for a low number of app downloads.
Getting app downloads
- Attracting the wrong user base Overspending on marketing seems like the right thing to do whenever you launch any product, let alone an app. But,wrong ads can attract the wrong demographic and cause a negative feedback loop that will burn through your marketing budget and sink your app in one fell swoop,
- Focusing on a single platform Apps are sometimes launchedstaggered, which makes a lot of sense in the context. As one platform release is finished, it is released. This is also a huge mistake. Launching all your platform versions at once means greater exposure and viral potential with the same amount of effort.
- Inadequate keyword research Not so long ago, the first result for every possible word was a link to Wikipedia. But times, they are a-changing. Today, even Google Play apps can land on first few spots of a Google Search for mobile users. Research your keywords thoroughly through Google Trends and it will pay off tremendously.
- Not enough iteration testing Google Play has made it absurdly easy to track your app’s performance with each revision, so feel free to tweak your app Google Play page until you feel like you’ve hit the sweet spot. “Iterating to success” is the mantra you should repeat on a daily basis.
- Ignoring your loyal user base Over time, an app of yours will eventually form a fan base. No matter how few of them there are, feel free to engage them and mold your future development of the app around them. They are the ones who will drive your rating up and help you reach success.
- Not bundling apps If you’ve already succeeded with one app, it makes sense to use it as a way to ease another app into the market, doesn’t it? Still, it’s surprising how many app developers consider this tactic a shameful move, when in reality you have absolutely nothing to lose.
- Paid or nothing Especially if your company is tight on budget, you might consider going freemium. In this way you get both the benefits of free and paid apps and let your users test out the app for free before spending any money on it.
- Not responding to users Always keep up with the user feedback and respond to it immediately. No matter how harsh it is, it is invaluable in helping you get your app to the top.
- Not using PR outlets Bloggers, YouTubers and other persons of interest have a major impact in shaping the market. Contact them and, if possible, ask for their help in making your app break through.
- Not empowering users Always empower your users to share your app with others. This word-of-mouth is the most powerful marketing there is.