Major platforms are constantly developing to deliver the most remarkable mobile experience for users across the globe. All of them have its own pros and cons. Users are free to choose the on that meets their expectations and preferences. On the other hand, there are some obvious leaders when it comes to app development. Whenever you want to launch your own project and benefit from popularity, fame, money and recognition, starting with iOS platform is certainly the best bet. You will have a chance to convert the application to Android later.
The first and foremost reason to opt for iOS from the very start is profit that you will gain from the App Store. On the other hand, as soon as you reach a particular level of your development featuring success and numerous downloads, you should have a backup strategy and introduce your product to Android users as well.
Both developers and users represent two main parties when it comes to mobile apps. The first party introduces iOS fans that do not consider any other mobile platform. Another party consists of Android devoted users and developers. The latest statistic shows that both parties are almost equal in their quantity featuring about 50% of users from both sides. However, app development comes with specific aspects that are not available for Android platforms. For example, the app will hardly bring ROI apart for iOS. At the same time, Android development should not scare you away. And here is why.
Introduce your app to a wider market
According to the latest researches iOS takes leading market positions among users from the United Sates, the UK, Canada, Australia and some European countries including Denmark and Ireland. On the other hand, one would hardly argue that Android-powered devices also appear to be the dominating force in the niche. For this reason, many publishers and marketers are eager to make their representation on Android market even though many of them have started from the iOS.
No matter where your company is based or licensed, you will always have a chance to deliver your product to the targeted audience. Most entrepreneurs are based in Asia and Eastern Europe in spite of their sizes and revenues. However, the App Store and Google Play are still the key marketplaces for their products. Location does not matter when it comes to mobile application development. On the other hand, starting with Android app development may appear to be beneficiary in other zones like Latin America and Asia. Those markets are mostly Android-oriented.
Small businesses are eager to gain success as fast as possible. If you are one 0of them, you should take into account some primary goals including international expansions. In this case, converting your iOS app to Android is certainly a great idea. The key to success is to establish as wide users base as possible in spite of their devices and location.
Benefit from Android fragmentation
Those who have never dealt with Android app development consider it nothing more but a headache. Well, they are wrong. It can be less scary than it seems at first sight. Millions of users carry Android devices and Google makes everything possible for developers to put an ease on the development process. They now can benefit from special tools and features letting them specify UI layouts that suit various screen dimensions. Some tools offer pixel density handling features as well. In spite of 20 resolutions currently supported by the latest SDK version, developers may general consider only 10 of them. There is no point in taking into account some older versions, as fewer users carry devices powered by Ice-Cream Sandwich or Android 2.x.
At the same time, supporting KitKat, Marshmallow and Lollipop is vital for a successful Android app. You should always proceed with an in-depth market research and analysis to indicate platform versions resulting in faster pay-offs and higher revenues.
How to reduce costs when developing an Android app?
Some developers are misled by out-of-date stats and figures. Android development has never been more expensive if compared with building an iOS app. The costs are actually the same. All you need is to compare and contrast every aspect of your spending and decide in favor of a particular OS not to exceed the budget. With so many Android versions, you should concentrate on the most popular ones in order ti reduce time and costs necessary for developing a good app. The fewer versions, the less time you will need. Less time means less money.
Analyzing tools appear to be vital for developers in spite of the platform or OS they prefer. You should regularly track and identify the most successful traffic channels in order to sort out your targeted audience by the type of device, OS version and other key features. As soon as you have all necessary data in one place, you will have a clear picture of how much you need to spend on developing your Android application.
Both developers and promoters will appreciate the time span necessary to deliver an application to the Play Store. If compared with App Store, it requires less tie and appears to me easier. The approval procedure is faster that results in release without any delays. Most publishers often face the situation when they need to wait for a long time before the release. The approval time may sometimes vary from 7 to 14 days. The same thing is with updates and modifications. You will need to wait until they are rolled out. Google Play is much simpler when it comes to on-time publishing and updates featuring up to 4 fixes a day. Keep on reading to learn more about advantages in favor of Android app development.
Google Play brings you profits
One will hardly argue that the App Store is still the leading marketplace when it comes to making money with mobile applications. Publishers can benefit from the revenue that it twice higher if compared with Google Play. However, the latest modifications and advances in favor of Android devices quality and OS improvements shift the expectations of marketers and reveal a huge revenue potential for the publishers as well.
Developers may still face some confusing situations. Imagine that you have come up with a great video editing application. Now you need to introduce it to your targeted audience at the Google Play. The task seems to be rather simple, but it is not. Android device cannot boast cameras featuring great capabilities in comparison with Apple devices. This may result in serious difficulties due to the fact that Android devices do not simply support some essential editing tools and features. In other words, you product will be of no use in spite of its advantages.
On the other hand, low camera capabilities result in a lack of competition in the niche. It means that you are free to establish your own prices shaping the market of editing applications. Google lets marketers create efficient promotion campaigns and free promo codes attracting as many potential users as possible. You will have a chance to boast your app functionality and other prize-winning editing features.
No matter if you are able to develop new revolutionary editing features for Android devices or not, the niche is still rather attractive from the ad revenue point of view. The latest statistics shows that a share of video advertising impression has become six times higher within only one year. Researches reveal a huge number of American users who are interested in video ads.
Android may appear to be a surprisingly better source of profit featuring 45.8% of ad revenue compared with 45.5% for Apple devices. This is actually the first time when the tables were turned. Imagine what will happen in case Google will eventually be permitted on the Chinese market. You need to be prepared for that.
Unique features for Android app
Another great plus in favor of Android app development is the fact that Google offers some unique features that are unavailable for iOS. All those features will let you benefit from a better users’ engagement with the app. Remember that you are not just converting an iOS app to Android, you are still delivering the best experience to the end users, making your product flawless in spite of the OS. So, what are those unique features?
- Widgets. Google develops OS that has been delivering essential features to users screens from its origins. Widgets appear to enable a high level of retention. They are vital when it comes to accessing any app available on the smartphone with only one touch. For example, a news app will reveal the most striking headlines as well as new articles from a preferable category. The main mission of any Android widget is to provide essential information making user engage with the app. Some of them are paid, which means another monetization source for the publisher.
- Push Notifications. Of course, iOS-powered devices also have them. However, the difference between Android and iOS notifications is huge. Imagine that you are going to work in a public transport and suddenly receive a message from a colleague to hurry app, because the boss is angry. You will hardly appreciate everyone in the bus to see that notification. Android does not light the screen up apart from iOS. Android push notifications contain more symbols than iOS, which is also an advantage.
- Back Button. Android lets users go back to the checkout page whenever they want. For example, a user looks for an app at the Google Play. He comes across your application, he is interested in it but also wants to check some other offers. Once he wants to go back and purchase your product, he only needs to push the back button. When you leave the page on the iOS device, you leave the app as you push a home button.
- Intents. Android intent comes as an intuitive automated system that offers to use an app necessary to complete the intended action. For example, you want to download a document and then work with it. Android will offer some available editing apps to complete the action. Moreover, Android intents are well aware of all other applications you download to your device. They can sort them out offering the one you may need.
- Default App Settings. Android lets developers customize the platform in accordance with their needs. Whenever you witness great users’ interest to your app, you are free to set it as a default.
Summing up, developers who consider Android platform as of low potential for the app development are very wrong. On the other hand, starting your business with both platforms at the same time is not a good idea. Keep in touch with some good examples of other beneficiary startups and choose a single app to launch your product. You will always have a chance to convert it in future in case it will appear to be a success. iOS is more attractive for a start in spite of all benefits and great features delivered by Android. However, if you gain success at the App Store, you will certainly success at Google Ply as well.