Music is life! Presented in all possible genres and styles, it finds the reflection of people’s personality and shapes their lifestyle in a huge way. We nostalgically think of those good old times when the first Walkman CD player made its debut. Today’s mobile app market offers new great opportunities to keep in touch with some latest tracks as well as favorite music style.
Music apps have become in a huge after the introduction of smartphones and other portable devices. Innovative applications come with some additional features including music and video streaming. They offer new tools and functions available for both iOS and Android platforms. Developers deliver some advanced solutions making users benefit from a set of essential video and audio functions.
However, some basic features define a great music app. They include a smooth streaming in addition to intuitive search and simple discovery. This article will reveal some of the most popular and successful music applications letting you follow their example when building your own award-winning app top enter the digital market.
Leading music apps on the market: overview
Music listening habit has become an essential part of using any mobile device in spite of the platform. Music streaming solutions are extremely popular with modern customers and play a vital role for the entire music app industry. Users are ready to pay for the subscription. The latest statistic shows that they are more likely to use paid music streaming solutions rating up to 28 million subscribers in 2014.
It means that recording companies are facing the new revival in the niche featuring higher revenues from not only subscriptions but also streaming. We have an example of such huge streaming services like Spotify or Deezer. Both collaborate with some of the most recognizable and successful recording labels including Sony, Universal Music Group and more.
Some of the leading labels use amazing subscription services. Muve Music is certainly one of the most successful among all yet available. It lets users download tracks and sets anytime they want using portable devices.
Shazam managed to establish a beneficiary collaboration with Warner Music introducing an award-winning mobile application that lets search and discover music that plays around the user.
Another successful collaboration introduces Beats and AT&T as current partners. Beats Music appears to be the main Spotify rival at the moment. Monetization strategy is rather simple. You need to pay a $10 monthly fee to get an access to an unlimited streaming and downloading source.
We have some good examples of social audio sharing services like SoundCloud. You are free to upload and promote your own unique sound letting other users stream or download it. It features its own API that can be easily integrated with music apps as well as your own service whenever you want to build your own product for devoted music lovers. The API allows downloading or uploading tracks, sets and podcasts in addition to other types of audio files. Artists and bands can benefit from a free API.
Both models are necessary to consider by music app developers. Subscription and streaming can be a good solution for monetization. On the other hand, social sharing platforms also come with some good ways to make a profit from your application. Moreover, you can build some good relations with new and promising artists, which is also a huge plus.
The greatest music deals by apple
Acquired by Apple, Beats Electronics is a popular headphone and music enterprise costing $3 billion. The deal is currently the biggest one. Some may say it is not wise enough from Apple considering iTunes. On the other hand, download sales from iTUnes have reduced a lot over the last few years.
It seems like Apple wants to catch up a new monetization trend refusing from downloads in favor of subscription model. Surprisingly, according to some rumors American giant is planning to shut Beats Music down. The strategy is yet unclear. People still argue what is the Apples next stage in music streaming niche. Some believe they plan to use Beats Music experience to implement a subscription model in their iTunes. Others say that the main purpose of acquiring the brand was to benefit from their headphones. The truth will be revealed in the nearest future.
The device producing company has officially introduced Apple Music service that is planned to combine various features including radio and music streaming in addition to downloads. The service showcases an affordable subscription model charging a $9.99 monthly fee for a single user or $14.99 per month for up to 6 participants who opt for Family Sharing platform. Whenever you want to listen to a particular track or album offline, you can download it directly from the Apple’s service and add it to your playlist. Radio streaming will be available free.
The say, iTunes will also be modified in the nearest future letting artists share their tracks, singles in addition to media files and photos. The platform will also feature a messenger letting both artists and fans communicate directly with each other.
The greatest music deals by Google
Google Play Music currently consists of three fundamental platforms. They include:
- Play Music Store –sells individual tracks and singles. The price may range from $0.99 to $1.29. This download service includes some other big platforms like EMusic, iTunes Store, 7Digital and more;
- Scan & Match – this is an award-winning song matching locker that can be used for scanning music playlists and libraries on a user’s PC and add tracks to online libraries automatically without uploading them;
- All Access – the service represents another successful example of a subscription model. A monthly fee starts from $9.99. Users can benefit from a seamless operation along with Scan & Match platform free. In other words, you can stream your existing playlists and music libraries offline using devices powered by both iOS and Android.
Google has already bought some other great streaming platforms like Songza featuring an efficient music curation feature that can be found at Beats as well.
Google managed to outrun its main rival in the niche of music apps after acquiring Songza. The main feature of the service is the fact it is based on a curated playlist. Users are now able to choose from a wide selection of radio stations depending on their likes and preferences. At the same time, some may dislike certain limitations provided by a fee service. They include track-skipping limitations. Users will not have a chance to rewind the track. Only pausing is available. The name of the next track is not displayed, so you will never know what song comes next. On the other hand, you will have a total control over playlist tools.
What is curated music?
One would hardly argue music streaming apps are in huge demand and unlikely to stop that tendency in the nearest future. On the other hand, this fact does not guarantee huge purchases. Listening to a particular track is not always 100% of buying it. Some experts are sure, monetization methods and trends will change in the nearest future. Some of them are sure that music apps shout be more concentrated on the number of users and the way they engage with the applications instead of focusing on the Average Revenue per User. Recent forecasts predict the launch of the 4th phase of the digital music industry. The main features of that phase will include affordable subscription fees, efficient programming and curated music as the latest trend in the music app industry.
According to reputable opinions, well-curated music experience is the only way to establish an intensive users’ engagement with the service. We all love to explore the music industry discovering new award-winning tracks and podcasts. It means that digital platforms should provide efficient discovery tools and recommendations delivered by experts.
Some may consider the jukebox as a temporary solution to the problem. However, it will hardly be a good idea for a long-term success taking into account a high level of competition in the digital music niche. As well as any other application in spite of the field, your product is supposed to come as an efficient problem solver letting users try some new discovery tools that differ from traditional ones.
With a growing number of tracks provided by digital services, it is hard for music fans to search and discover considering over 37 million brought by different platforms. Music recommendation is the trend all services will have to follow in the nearest future. Beats Music has successfully implemented that trend claiming to be a leading service when it comes to tracking recommendation.
Online radio sources also change introducing new searching and discovering opportunities. For example, such leading sites as Pandora or Last.fm make it possible for users to find tracks and songs that fit their preferences by typing a name of a favorite singer or track. However, all those radio platforms have different working algorithms. For instance, the above-mentioned Pandora is based on the automated analysis that makes it possible to figure out user’s likes and music preferences. The main idea is to ignore artists or genres that you do not like and exclude them from a searching list. Such working process really worth paying attention.
Some leading music services offer other discovery features based on the enhanced recommendation. Spotify Premium is a good example of such platform. It additionally offers playlisting function letting users arrange their playlists and curate music in accordance with their taste and mood.
Obtain a license for the music app
All developers should keep in mind that every music streaming service or application is supposed to be licensed. The subscription model has proved to be more popular if compared with others, as it lets users listen to their favorite tracks and podcasts without buying every song they opt to. In this case, what we call a legitimate environment is of great importance. According to the recent statistics, more than a half of all internet users across the globe opt for licensed services and platforms. The reason is they can rely on a digital music service and establish long-term and trustworthy relations.
Streaming music calls for obtaining the performance rights license. Developers can turn to various enterprises like ASCAP or BMI.
We do hope you will find this article very handy when building your own music app or streaming service. Consider our suggestions and you will certainly succeed! Feel free to contact us whenever you have any questions or recommendations. Good luck!