When you launch a new mobile application, you may be relieved that the hard work is over, but the truth is, there is still a long way to go to make sure the app remains successful! Looking at the number of downloads and the app’s ratings might be a start to measuring its success, but there are still many other metrics that need to be considered. Luckily, there are tools to help with this process. These tools help keep up with important metrics like the number of people who are downloading the app, demographics it appeals to most and how active its users continue to be after the initial download. Below is a list of free analytics tools that can be used to measure an app’s success.

Google Analytics

Google Analytics is one of the most popular free analytics tools for websites, but it is also a great option for mobile app analytics. The app version is similar to the web version, and can give you valuable information about your customers, like who is using your app and how many people are active users. It also includes software development kits for iOS and Android.

Google Analytics measures four main areas: Audience, Acquisition, Behavior and Conversions. These areas are explained below.

  • Audience: As the name suggests, this area tells you about your audience, providing information on how many new users you have and how many users are returning to the app.
  • Acquisition: This area shows how many users are downloading and opening the app for the first time.
  • Behavior: Behavior shows what users are doing with the app. For example, how long they have the app open, the number of screens they view within the app and it reports any problems, like crashes.
  • Conversions: This area allows you to set goals for your app, track conversations about it, and see if the goals are being reached.

This is a simple mobile application analytics tool that gives general information like the total number of users and launches. It also shows you any problems like system crashes, session length and how often users are actively using the app. Appsee can tell you important user information, like which of your app’s features are the most valuable to users, and it can give insight as to why people may stop using it.


Owned by Yahoo, Flurry is another mobile application analytics tool, and it operates with iOS, Windows, Android and Blackberry. It can be used to find simple analytics information such as active users, demographics, frequency of use and the number of sessions. It has a simple user interface, and it is easy to follow. It does not give real-time usage information, but it is still reliable and gives useful information about your apps.


Compatible with iOS and Android, Apsalar is a free analytics tool, but also has a premium version for more insight. The free version comes with a dashboard that you can customize to fit your needs. It is most useful for understanding customers’ needs, demographics and revenue tracking.

Launching a new mobile app is exciting, but without the proper analytics tools, users can get lost in the numbers. Using one of these four free analytics tools can help you run a successful app, catered to users’ needs.

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Content Marketing Manager