Marketing Web Lead

We are JATAPP, a product IT company that builds products used by millions of users worldwide. Our portfolio already includes 20+ products across white niches such as Business, Utilities, Lifestyle, Cybersecurity, and Education, while we continue expanding into e-commerce and web. And there's much more ahead!

We are expanding our web direction (comprising three product units, each with its own processes and KPIs) and looking for a Marketing Web Lead to drive the end-to-end marketing strategy with complete independence and zero C-level micromanagement.

Why is this role interesting?

• Building the Marketing Function from Scratch: Three web units currently operate independently without a unified marketing strategy or standard processes. You won't just join an existing system — you will architect it

• Strategic Ownership: You define the direction, priorities, and high-level decision-making for the entire division

• Flexible Scope & Leadership: This is an Individual Contributor Lead role with no direct people management required, though people management opportunities are available if desired

• High-Growth Trajectory: A clear path to scale the division and evolve into a Head of Marketing role for a dedicated unit

• One of us from Day One: No adjustment periods or approvals for every move — you’re handed strategic ownership and full autonomy right away, because you’re already part of the team

Key responsibilities:

• Web2App Strategy & Standardization: Building and aligning a Web2App strategy across three units — unifying frameworks, metrics, and reporting while preserving operational autonomy where effective

• Paid Social Scaling & Data-Driven Growth: Driving Meta as the primary Web2App growth channel, leveraging core metrics (LTV, ROMI) for strategic decision-making

• Best Practices & Market Expertise: Integrating cutting-edge market Web2App methodologies into company operations and upskill internal unit leads

• Business Unit Scaling: Scaling the web division to a volume that enables spinning off standalone marketing units with dedicated Heads of Marketing

• Analytics & Performance Tracking: Monitoring and analyzing key product/marketing metrics via Tableau; establish end-to-end reporting (ROMI, CAC/LTV, Payback)

• Cross-Functional & Financial Leadership: Collaborating closely with Unit Heads of Product while owning budget planning, capacity management, and reporting directly to the CMO

What we expect from you:

• Proven track record in scaling B2C products using Web2App funnels, with Meta as the primary growth channel

• Product Background: Solid experience working within product companies

• Ability and genuine motivation to drive and switch between multiple products simultaneously

• Data & Analytics Mastery: Proficiency in Tableau and deep understanding of unit economics and performance metrics (LTV, ROMI, CAC, Payback)

• Strategic Vision & Data-Driven Mindset: High-level strategic thinking to build scalable systems, paired with a data-first decision-making process

• Ownership & Delegation: High autonomy, proactivity, and strong operational effectiveness — knowing how to prioritize, delegate, and scale without bottlenecking processes

Will be a plus:

• Experience working with other advertising networks (Google, Applovin, etc.)

• People Management experience

• English B1+

Recruitment process:

Interview with a Recruiter (30 min) → Intro with CMO (30 min)  → Technical Interview (60 min) → Final Interview with CEO (60 min) → Reference Check → Offer

What we offer:

• Mental and Physical Health: we care about your well-being, so JATAPP provides full medical insurance

• Benefits Cafeteria: choose what works best for you, including sports, food delivery, and other available options

• Knowledge Sharing: we regularly get together to discuss trends, share insights, and learn from each other

• Personal Equipment Policy: we provide a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: we support professional growth and compensate for relevant learning, professional development, and English courses

• Community of Like-Minded People: you will work with people with whom you can not only build great things but also enjoy spending time together

• Creative Freedom: we encourage initiative, new ideas, and a creative approach to work

• Legal & Finance Support: our legal and finance specialists are available to help with relevant questions when needed

• Time-off Policy: 20 working days of paid vacation per year, 5 sick days without a medical certificate, unlimited sick leave with a doctor’s note, 3 personal days, and additional days off for special occasions