Middle Retention Manager

We are JATAPP, a product IT company that builds products used by millions of users worldwide. Our portfolio already includes 20+ products across white niches such as Business, Utilities, Lifestyle, Cybersecurity, and Education, while we continue expanding into e-commerce and web. And there's much more ahead!

We are looking for a Middle Retention Manager to develop retention communications as a key channel for user retention, LTV growth, and revenue generation.

You will have the opportunity to work with a large user base of 14+ million, influence the development of email and push channels, test hypotheses, launch new approaches, and directly impact the business results of a cybersecurity product.

Your responsibilities will be:

• Launching full-cycle retention campaigns: from concept, segmentation, and content preparation to testing, launch, results analysis, and further optimization

• Developing email and push notifications, and—in the future—helping to launch SMS, messaging apps, and other channels

• Building and optimizing automated funnels for activation, retention, re-engagement, and monetization

• Designing and conducting A/B tests to optimize engagement, conversion, and retention metrics

• Configuring segmentation, triggers, rules, limits, and communication logic within our in-house CRM system

• Collaborating with product managers, analysts, developers, and other teams to ensure the successful launch of retention initiatives

• Analyzing key metrics using Tableau or similar tools and formulating recommendations to improve results

What you’ll need:

• 2+ years of experience as a Retention Manager, CRM Manager, or Email Marketer at product companies

• Experience launching CRM campaigns for B2C products: SaaS, e-commerce, dating, cybersecurity, or other products

• Understanding of the logic behind building retention campaigns, segmentation, triggers, automated funnels, and lifecycle communications

• Understanding of key metrics: OR, CTR, CVR, Revenue per Email, LTV, retention

• Willingness to take a hands-on approach: launching campaigns, verifying details, testing, monitoring quality, and seeing tasks through to completion

• Understanding of the user lifecycle and retention strategies

• Experience setting up, conducting, and analyzing A/B tests

• Understanding of technical aspects: DNS, MX, SPF, DKIM, DMARC, deliverability, domain/IP reputation

• Independence, responsibility, proactivity, and the ability to work in a fast-paced product environment

Will be a plus:

• Experience working with SMS or web push channels

• Experience in cybersecurity, VPN, or related products

• Understanding of process automation principles and experience using AI tools in your work

• Experience working with BI tools (Tableau, Looker, Power BI)

• Experience with products that have a large user base

Recruitment Process:

HR Interview - Technical interview - Final interview - Reference Check - Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under the available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions