Paid Social Growth Lead

We are an IT company JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And even more to come!

We are looking for an experienced Paid Social Growth Lead who will help to solidify the UA direction and significantly strengthen it with their own technical expertise. Our products are based on a subscription monetization model and are focused on Tier 1 markets, in particular the USA, where we strive to maximize impact and profitability.

If you are looking for a team in which you will be able to implement strategic initiatives with a focus on scaling, test new user engagement flows for products and grow into the role of Head of UA - with us you will have the necessary freedom to implement bold ideas and support to achieve ambitious goals.

You will work directly with our company's CMO, Ivanna Gorobets, and the teams of CMM, ASO and UA managers.

Key tasks you will work on:

• Development and implementation of strategic growth initiatives in Meta, TikTok, and Snapchat platforms with a focus on efficiency and scaling

• Constant search for new growth points based on the results of past activities, competitor analysis, and communication with other market players

• Search, implementation, and testing of new flows to attract users to the product

• Synchronization of test roadmaps between products, scaling win-strategies, organization of brainstorms, and retrospectives based on test results

• Support of the UA team in case of technical issues (testing, scaling)

• Conducting strategic communication with Meta, TikTok, Snapchat: planning tests, testing new functionality, agreements on bonuses/incentives

• Escalation and resolution of critical technical issues together with the platforms

• Building long-term partnerships with platforms as key players in the growth of JATAPP products

• Choosing the optimal approach to automating UA activities: custom development or using external solutions

• Building logic, architecture, and implementation of procurement automation systems from scratch, according to business goals

• Collaborate with UA, development, and analytics teams to test, improve, and scale automations

What you’ll need:

• Experience as a UA Manager (Meta Ads / TikTok / Snapchat) - from 2 years (specifically in procurement)

• Deep understanding of the auction model and the specifics of working with Meta-priority, TikTok and Snapchat - will be a plus

• Knowledge of the principles of attribution of mobile applications, including the features of SKAN

• Experience with web2app approaches: procurement, technical settings, analytics

• Understanding of working with advertising platforms APIs (Meta, TikTok, Snapchat)

• Strong analytical skills: finding insights, identifying growth points, using analytical tools

• Experience working with Appsflyer or other MMP

• Confident command of Google Sheets or Microsoft Excel

• Experience with AI tools for generating static images

You will be interested in working with us if you want to:

• Work with multiple products and influence the launch of new initiatives

• Have complete freedom in launching and implementing hypotheses in the paid social direction

• Communicate directly with Meta, TikTok and Snapchat support managers

• Have the opportunity to grow to Head of UA with successful performance

• Have the opportunity to build and scale process automation

• Work in a transparent system of bonuses for achieving results

• Work completely autonomously: we love trust and don’t love micromanagement

Recruitment process:

Meeting with CMO — Final interview with CEO — Reference check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: in addition to internal events, you will have access to the Projector library

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions