PPC Growth Lead

We are JATAPP, an IT company creating products used by millions of users worldwide. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And even more to come!

Our marketing team is looking for an experienced PPC Growth Lead to help us build long-term product scaling strategies, automate processes from scratch, and provide technical mentoring and expertise to the team. Our products are based on a subscription monetization model and are focused on Tier 1 markets, particularly the US, where we aim to maximize impact and profitability.

If you want to have a direct impact on the growth of products and the company and develop into a Head of PPC role - join our team! You will work directly with our CMO - Ivanna Horobets, as well as with the teams of PPC and ASO managers.

Key responsibilities:

• Development and implementation of strategic growth initiatives in Google, Microsoft platforms with a focus on efficiency and scaling

• Constant search for new growth points based on the results of past activities, competitor analysis, communication with other market players

• Search, implementation and testing of new flows to attract users to the product

• Synchronization of test roadmaps between products, scaling win-strategies, organization of brainstorms and retrospectives based on test results

• Support of the PPC team in case of technical issues (testing, scaling)

• Conducting strategic communication with Google, Microsoft: test planning, testing new functionality, agreements on bonuses / incentives

• Escalation and resolution of critical technical issues together with the platforms

• Building long-term partnerships with platforms as key players in the growth of JATAPP products

• Choosing the optimal approach to automating UA activities: custom development or using external solutions

• Building logic, architecture and implementing procurement automation systems from scratch, according to business goals

• Collaborate with UA, development and analytics teams to test, improve and scale automations

What you’ll need:

• Experience as a Google Ads PPC Manager - from 3 years

• Deep understanding of the auction model and the specifics of working with Google, Microsoft

• Practical experience scaling different types of campaigns (Search, Display, DemGen, pMax)

• Practical setup of conversions and events via S2S integration (API), in particular for web2app campaigns in Google Ads

• Strong analytical skills: searching for insights, identifying growth points, using analytical tools

• Confident command of Google Sheets or Microsoft Excel

You will be interested in working with us if you want to:

• Work with multiple products and influence the launch of new initiatives

• Have complete freedom in launching and implementing hypotheses in paid social

• Have the opportunity to communicate directly with Google support managers and build relationships with them

• Independently build and scale process automation and add a new interesting case to your portfolio of achievements

• Have maximum autonomy in work: we are for trust and the absence of micromanagement

• Work with a transparent system of bonuses for achieving results

• Have the opportunity to grow to Head of PPC with successful performance

Recruitment process:

Meeting with CMO — Final interview with CEO — Reference check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: in addition to internal events, you will have access to the Projector library

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions