Senior Web Product Marketing Manager

We are JATAPP, an IT company that creates products used by millions of users worldwide. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And even more to come!

We are looking for a Senior Web Product Marketing Manager to join our team.

This position combines strategic thinking with hands-on execution across product, marketing, and development teams. As a Product Marketing Manager, you'll develop and execute marketing strategies that drive user adoption and engagement. Success in this role requires creative problem-solving, analytical rigor, and a genuine passion for understanding users' needs.

Key responsibilities:

Conducting Market Research and Discovering Insights

• Analyzing competitive funnels, product solutions, and payment models

• Identifying insights for new hypotheses and prioritizing them using an internal scoring system

• Gathering user information from open sources and conducting quick interviews when applicable

• Finding best practices in products outside the current niche (cross-industry insights)

• Tracking trends in monetization, paywall formats, checkouts, and retention mechanics

• Collaborating with the marketing team on research (analyzing audiences, motivations, triggers)

Launching New Funnels in Partnership with Product and CMM:

• Formulating hypotheses and selecting pain points/jobs to be done for testing

• Designing funnel structure (offer, quiz, landing page, paywall, checkout)

Collaborating with Marketing and Analytics:

• Aligning creative concepts, audiences, and offers for pre-tests

• Working with dashboards

• Evaluating key metrics: CPM/CPC/CR/CAC

Analyzing Results, Optimizing, and Pivoting

• Contributing to decisions on stopping, pivoting, or scaling

• Reassessing chosen approaches to tests and budgets

What you’ll need:

• Discovery skills (gathering information about the niche and users based on competitor observation, review analysis, Reddit, analytics, and communication with marketing)

• Ability to formulate hypotheses and prioritize them objectively

• Experience launching tests and products built on performance marketing (Meta, TikTok, Snapchat)

• Clear understanding of the relationship between marketing, product, and monetization metrics

• Understanding of monetization models, ability to analyze monetization metrics, understanding their essence, and how they can be influenced

Will be a plus:

• Marketing background. Understanding the difference between audiences from social media and search channels

• Independent A/B test analysis

• Experience working with Tableau, AppsFlyer

• Evaluating hypotheses through modeling results and impact on unit economics

Recruitment process:

Interview with a recruiter — Technical interview — Final interview — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP, we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under the available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another.

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. Besides this, everyone in JATAPP gets access to the Projector Library

• Community of like-minded people: at JATAPP, you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions