Product Marketing Lead (E-commerce | CRO & Experimentation)

We are an IT company, JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education.

We are looking for a PMM Lead (D2C, E-commerce) who will own the growth and monetization of our D2C products — from positioning strategy and funnel architecture to A/B testing, unit economics management, and building scalable marketing infrastructure.

Your responsibilities will be:

Full ownership of CRO

• Landing pages and funnel architecture

• Conversion optimization at every stage of the funnel

• Pricing tests

• Offer architecture and bundle logic

• Basic retention logic (until a dedicated Retention Manager joins)

Building and developing an experimentation system

• Forming and managing a hypothesis backlog

• Prioritizing tests by business impact

• Implementing A/B testing standards

• Ensuring statistical validity

• Building a data-driven decision-making framework

Managing unit economics through experiments

• Impacting CAC, AOV, and contribution margin

• Optimizing LTV: CAC

• Determining the financial effect of each test

• Working with payback and break-even logic

Scale readiness and systematization

• Building a funnel that doesn't degrade at scale

• Creating a scalable growth infrastructure

• Laying the foundation for future team expansion

What to expect in the first months:

Building a CRO engine from scratch

• Creating an experimentation framework

• Setting up the test launch process

• Building a prioritization system

• Ensuring regular A/B test velocity

Funnel and page architecture optimization

• Analyzing the full funnel: click → ATC → checkout → payment

• Identifying bottlenecks

• Launching LP, PDP, advertorial, and quiz tests

• Creating a modular page structure for scale

Developing and testing pricing and offer models

• Running pricing tests

• Building a bundle strategy to grow AOV

• Testing value stacking and anchor logic

• Identifying a scalable winning offer

Integrating unit economics into the testing process

• Calculating the financial impact of each test

• Making decisions based on LTV: CAC

• Connecting CRO results to P&L

Cross-functional coordination

• Working with Creative and UA on message-market fit

• Aligning changes with stakeholders

• Initiating positioning changes based on data

Preparing the business for scale

• Documenting processes

• Creating a growth roadmap for 1–2 quarters

• Laying the foundation for the Retention direction

What you’ll need:

Hands-on CRO and A/B testing experience (3+ years)

• Launching and analyzing A/B tests on paid traffic

• Working with landing pages / PDP / funnel optimization

Deep understanding of unit economics

• CAC, AOV, LTV, contribution margin

• Ability to calculate the financial impact of experiments

Experience building an experimentation framework

• Hypothesis backlog

• Prioritization (ICE / RICE or equivalent)

• Post-test analysis and decision framework

Working with analytics and data

• GA4 / Amplitude / Mixpanel or equivalent

• Ability to work with funnel breakdowns

• Basic understanding of statistical significance

Experience in DTC / Shopify / e-commerce

• LP/offer/pricing/bundle logic optimization

• Experience with US or Tier-1 markets is a plus

English — Upper-Intermediate+

• For working with the US market and creatives

What would be a plus:

• Experience integrating AI tools (LLM, automation, agents) into experimentation/funnel optimization

• Experience scaling DTC in the US market ($100k+ ad spend/month)

• Experience with high-ticket or subscription models

• Hands-on experience in pricing psychology (anchor pricing, decoy effect, value stacking)

• Experience building or managing a growth team

• Hands-on experience with CRO tools (VWO, Convert, Optimizely, Hotjar)

• Experience with retention/lifecycle marketing (email/SMS flows, subscription optimization)

• Strong copywriting skills in English

• Experience working with TikTok Shop

Recruitment Process:

HR Interview — Technical interview — Test task —  Final interview — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions