Chief Marketing Officer

We are JATAPP, an IT company building products used by millions of users worldwide. Our portfolio includes 20+ diverse products exclusively in white-hat niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And there's more to come!

We are looking for a Chief Marketing Officer who thinks strategically and is not afraid of challenges. This role offers the opportunity to lead marketing across three verticals - mobile products, web, and e-commerce - with full freedom in choosing tools, direct influence on company strategy, and significant budgets in international markets.

Your responsibilities will be:

• Build a Center of Excellence in marketing: unified standards for metrics, attribution, reporting, and testing across all three verticals

• Managing portfolio-level analytics: tracking plan-vs-actual for CAC, ROAS, and payback, identifying scaling blockers, and escalating risks to the CEO

• Conducting regular audits of teams, products, and ad networks: deep-dives, validating creative and bidding strategies

• Automating BI, dashboards, and alert systems for key metrics, reducing time-to-insight

• Implementing AI across the entire portfolio: creatives, LTV / churn / CAC payback forecasting, agents for reporting and media buying - defining strategy, selecting tooling, and measuring real impact

• Strategically allocating marketing budget across verticals based on unit economics and growth potential

• Developing leads and heads: coaching, performance reviews, hiring for senior roles, building career tracks

What you’ll need:

• 5+ years in performance marketing with mobile experience (iOS + Android), preferably at portfolio scale — multiple products simultaneously

• Deep expertise in UA networks: AppLovin, Meta, Google, TikTok, Moloco, Liftoff, ASA, Mintegral — understanding of mechanics, bidding, and the creative cycle

• Strong analytical foundation: BI (Tableau / Looker / Power BI), fluent work with MMPs (Appsflyer / Adjust / Singular), understanding of attribution / incrementality / MMM

• Experience building or upgrading a marketing analytics stack, dashboards, and reporting frameworks from scratch

• Hands-on experience implementing AI in marketing

• 3+ years in a C-1 / C-level role with experience managing Leads and Seniors

• Understanding of unit economics, CAC / LTV / payback, and portfolio budget allocation across verticals

Will be a plus:

• Experience in web performance (Google Ads, Meta web, SEO) and/or e-commerce marketing

• Background in a holding / multi-product structure (not just a single flagship)

• Experience with subscription/consumer apps (Health & Fitness, EdTech, Utility, Entertainment)

• Experience with AI products

• Previous hands-on UA experience before moving into management — understanding the details from the inside

Recruitment Process:

Recruiter Interview → Technical Interview→ Final Interview → Bar raising →Reference Check → Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions