User Acquisition Manager

We are an IT company JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. And even more to come!

We are looking for a User Acquisition Manager to work on iOS apps in the Utilities and AI Apps niche, designed to make users’ lives easier. Our products operate on a subscription-based monetization model and target Tier 1 markets, particularly the USA, where we aim to maximize impact and revenue.

If you are passionate about data analysis, experimenting with new channels, and creating high-impact campaigns, we want you on our team! You’ll have the freedom to implement bold ideas, access to cutting-edge tools, and support to achieve ambitious goals.

Key responsibilities:

• Develop and execute performance marketing strategies to drive mobile app growth across various channels

• Optimize and scale paid acquisition campaigns on platforms like Meta, TikTok, and other ad networks to maximize ROI

• Research and test new acquisition channels to expand reach and improve results

• Formulate data-driven hypotheses for A/B testing to enhance campaign performance

• Conduct market research and competitive analysis to identify trends, opportunities, and best practices, integrating them into marketing strategies

• Collaborate closely with creative, product, analytics, and other teams to ensure synergy and maximum impact

• Stay updated on industry trends, platform updates, and algorithm changes, adapting marketing strategies accordingly

What you’ll need:

• 1.5+ years of experience in performance marketing

• Hands-on experience managing campaigns on Meta, TikTok, and other platforms

• Knowledge of user attribution and conversion tracking across various channels

• Effective User Acquisition via web2app (iOS) / web2pay

Will be a plus:

• Experience with ad networks such as Unity, Applovin, Moloco, Mintegral, IronSource, or Vungle

• Experience with scaling SKAN campaigns

Why Join Us?

• Freedom to run diverse tests and experiments to find the most effective solutions

• Opportunities to develop and refine mobile app marketing skills

• Knowledge-sharing with other Marketing Managers for professional growth

• Direct support from managers at Facebook, TikTok, and other ad networks

• A dynamic and open culture where your ideas are valued and supported

Recruitment process:

HR interview  — Test task — Technical interview — Final interview — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: in addition to internal events, you will have access to the Projector library

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions