Middle Product Marketing Manager

We are an IT company, JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education.

We are looking for a Middle Product Marketing Manager for our company’s largest cross-platform product in the Cybersecurity niche.

You will work with mobile applications (iOS/Android) and work with generating hypotheses aimed at monetization, as well as influencing key business metrics.

Our applications are based on a subscription monetization model and are focused on Tier 1 markets, in particular the US, where we strive to maximize impact and profitability. Our product is trusted by millions of users around the world, providing privacy, security and unrestricted access to the Internet.

Your responsibilities will be:

• Generation of hypotheses aimed at monetization:

  • search for correlation and segmentation of users in product analytics

  • competitor research

  • collection of information about users from open sources

  • search for best practices in products outside the niche

  • monitoring trends in monetization and new mechanics

  • research with the marketing team

• Preparation of designs/prototypes of hypotheses together with the designer for development

• Description of tasks to the team with identification of critical elements

• Validation of hypotheses by:

  • conducting experiments (including AB tests) based on user data and analytics

  • marketing tests together with User Acquisition managers

• Analysis of the results obtained

What you’ll need:

• Experience in the role of PMM, Growth Manager, Marketing Manager, Product Marketing Manager, Product manager — from 2 years

• Experience working with a subscription monetization model

• Experience with unit economics

• Ability to analyze monetization mechanics, understanding their essence and when they can be applied

• Experience setting tasks for designers

• Discovery skills

• Experience working with product analytics (AppsFlyer, Amplitude)

• Experience conducting AB testing and the ability to analyze their results

• Developed critical thinking and a systematic approach to work

Will be a plus:

• Experience working with Tableau

Recruitment Process:

HR Interview —Test Task —Technical interview —  Final interview — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions