Middle/Senior Product Marketing Manager (Android)

We are an IT company, JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education.

We are looking for a Middle/Senior Product Marketing Manager for the Utilities unit. You will work on the Android app for the largest product in this unit, which is currently scaling rapidly.

Why us?

• This is the first Android launch in unit - this is your product from the first test to the first million revenue

• Clear focus on monetization

• Proactive team: designers who think by business categories and PMs who "live" in delivery. Only synergy and shared responsibility for the result

• Maximum openness to development. Not sure whether you want to delve into monetization or expand the zone and take responsibility for the entire product? We have the opportunity to test ourselves in both directions and choose the path that interests you most

Your responsibilities will be:

• Generation of hypotheses aimed at monetizing products by:

- searching for correlation and segmentation of users in product analytics

- competitor research through Sensor Tower, advertising libraries, reviews in stores, Reddit

- searching for best practices in products outside the niche

- tracking trends in monetization: new mechanics, pricing, paywalls, onboarding

- joint research with the User Acquisition team

• Preparation and description of ideas:

- Preparing designs/prototypes of hypotheses together with the designer for development

- Describing tasks to the team with the definition of critical elements

• Validation of hypotheses by:

- conducting experiments (including AB tests)

- based on user data and analytics, marketing tests together with User Acquisition managers

- determining value from losing tests and generating subsequent hypotheses

What you’ll need:

• 2+ years of experience in monetizing Android apps

• Practical experience with Ads monetization and Subscription models

• Experience with B2C products

• Ability to conduct in-depth competitive analysis

• Experience with product analytics: independent work with Amplitude, AppsFlyer

• Experience working with a designer and setting tasks for the team

• Deep understanding of unit economics and ability to assess the impact of a hypothesis on metrics before launch

• Practical experience with A/B testing

• Marketing background: understanding the difference between audiences from social and search channels

• Experience launching new products or entering a new market/platform

• Independence and proactivity

Will be a plus:

• Experience with Tableau

Recruitment Process:

HR Interview —Test Task (Optional) —Technical interview —  Final interview — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions