PPC Specialist

We are JATAPP, an IT company building products used by millions of users worldwide. Our portfolio already includes 20+ diverse products exclusively in white-label niches: Business, Utilities, Lifestyle, Cybersecurity, Education, and we are actively expanding into e-commerce and web. And there's even more to come!

We are looking for a Middle PPC Specialist (Google Ads) to reinforce our UA team. You will be involved with several products (particularly utilities and education), where you will independently manage budgets and scale acquisition across Tier 1 markets (specifically the US) and Worldwide.

Why join us?

• Scale & Budgets: You will work with large budgets (from $50,000+ per month) and a subscription monetization model

• Experiments & New Products: We regularly launch new R&D apps. You will be involved in launching and testing new products from day one

• Professional Environment & Flexibility: We share expertise across different units. If you ever feel limited within a single network, you will have the opportunity to test other sources (DSP networks, media traffic)

• Strong Expertise & Mentorship: Your lead and mentor will be an experienced UA Team Lead who values fast decision-making and a data-driven approach

Key Responsibilities:

• Planning, launching, optimizing, and scaling Google Ads campaigns according to established KPIs (Spend + ROMI)

• Testing new optimization strategies, campaign types, and driving new products to target profitability levels

• Continuously generating and testing hypotheses (creatives, approaches) to improve performance metrics

• Working closely with other teams: ordering assets from creative managers, analyzing the impact of paid acquisition on ASO and vice versa, and communicating with the Product team

• Handling analytics and monitoring tracking across ad platforms (understanding MMP logic, setting clear technical specifications for the tech team, and troubleshooting if something breaks)

What we expect from you:

• 1.5+ years of experience as a UA Manager, Media Buyer, or PPC Specialist on the Google Ads platform

• Hands-on experience managing campaigns for mobile apps (Web-to-App) and a deep understanding of the subscription monetization model

• Proven track record and mandatory experience with Search campaigns

• Personal experience managing budgets from $50,000 per month (knowing how to think in terms of scaling rather than just "clicks")

• Experience working with Tier 1 markets (specifically the US) and Worldwide

• Proficiency with Appsflyer (or other MMPs), Google Analytics, and Google Tag Manager at the level of understanding data transfer logic

Will be a plus:

• Practical experience with Performance Max, Display, or Google UAC

• Understanding of Google Ads API configuration

• Experience with Bing Ads (if you haven't worked with it yet — we'll teach you, as long as you have a solid foundation in Google)

Recruitment Process:

Interview with a recruiter (30-45 min) — Test Task (evaluating logic and mindset) — Technical Interview (60 min) — Final Interview (60 min) — Reference Check — Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions