Product Marketing Manager

We are JATAPP, an IT company building products used by millions of users worldwide. Our portfolio already includes 20+ products across entirely white-hat niches: Business, Utilities, Lifestyle, Cybersecurity, and Education. We are also активно expanding into e-commerce and web products — and this is just the beginning.

We are currently looking for a Product Marketing Manager who will play a key role in developing and executing marketing strategies for one of our largest products in the Cybersecurity niche.

Why is this opportunity exciting?

• Plenty of room for experimentation and hypothesis testing — the team is open to new ideas and not limited to “the way things have always been done”.

• A direct impact on monetization, key business metrics, and product revenue growth.

• A healthy working environment with strong processes, a structured team, and no constant firefighting.

• A diverse acquisition channel mix and multiple growth opportunities where you can scale successful initiatives.

• Fast growth in product expertise and a chance to dive deeper into both the product and the business side.

Key responsibilities

• Generating monetization hypotheses for paywalls, onboarding flows, pricing, and subscription plans.

• Designing and running A/B tests from hypothesis creation to final analysis and conclusions.

• Conducting competitor research and market monitoring, turning findings into clear and actionable reports.

• Preparing prototypes and design briefs for hypotheses before handing them over to development.

• Analyzing key funnel metrics and contributing to improving User-to-Trial, Trial-to-Paid, and LTV performance.

What we expect from you

• Hands-on experience with A/B testing and interpreting test results.

• Strong understanding of unit economics and key product/marketing metrics (CR, CPA, LTV, ARPU, Drop-off).

• Experience with competitor research tools such as SimilarWeb, Ahrefs, or similar platforms.

• Ability to clearly communicate tasks to designers through briefs or technical requirements.

• Basic analytics experience with Google Analytics, Amplitude, or the ability to quickly learn new tools.

Nice to have

• Experience working with Amplitude and/or Tableau.

• Ability to model the expected impact of hypotheses on unit economics before launching tests.

• Understanding of monetization specifics in subscription-based or SaaS products.

Recruitment process

Recruiter Interview (30–45 min) — Technical Interview (60–90 min) — Test Task (optional) —  Final Interview (60 min) — Reference Check — Offer.

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions