Senior Email Marketing Specialist

We are an IT company, JATAPP, creating products that are used by millions of users from all over the world. Our portfolio already includes 20+ different products exclusively in white niches: Business, Utilities, Lifestyle, Cybersecurity, and Education.

We are looking for a Senior Email Marketing Specialist who will build and scale email marketing as a key retention and revenue channel.

You will have the freedom to choose your approach, test hypotheses, and scale the channel with a direct impact on business results.

Your responsibilities will be:

• Building email marketing from scratch: ESP selection, infrastructure setup, and channel launch

• Developing and implementing lifecycle communications

• Planning and executing regular email campaigns (promo, educational, seasonal)

• Setting up segmentation and personalization based on user behavior

• Running A/B tests and systematically optimizing campaigns

• Analyzing campaign performance and its impact on business metrics

• Managing deliverability, domain reputation, and database quality

• Building a structured system for testing, analytics, and documentation

• Defining and evolving email strategy in collaboration with marketing, product, and analytics teams

What you’ll need:

• 3+ years of experience in a similar role

• Hands-on experience with ESP platforms (Klaviyo, Braze, Customer.io, or similar)

• Experience launching marketing and triggered email campaigns, automated flows, and lifecycle communications from scratch

• Strong understanding of key metrics: OR, CTR, CVR, Revenue per Email, LTV, retention

• Understanding of the customer lifecycle and retention strategies

• Experience setting up, running, and analyzing A/B tests

• Understanding of deliverability (DNS, SPF, DKIM, spam rate)

• Basic knowledge of HTML/CSS for email template customization

• Strong ownership skills and ability to make independent decisions

Will be a plus:

• Experience with SMS, push, or web-push channels

• Experience with BI tools (Tableau, Looker, Power BI)

• Experience working with global B2C products

Recruitment Process:

HR Interview - Technical interview - Test Task - Final interview - Reference Check - Offer

We offer:

• Mental and Physical Health: health care is a must, so at JATAPP we will cover health insurance for you

• Benefits Cafeteria: choose what you like most — sports, food delivery, home office supplies — and we will cover your expenses under available budget

• Knowledge sharing: such events are our way to grow together. We gather to discuss new trends, share our own insights, and elevate one another

• Remote-First Culture: it’s up to you whether to work remotely or at our coworking space 

• Personal Equipment Policy: no tech troubles — you’ll get a MacBook and everything you need for comfortable and efficient work

• Learning and Development Opportunities: it's a real pleasure for us to watch you learn, so we're happy to cover your learning and development costs, as well as English courses. 

• Community of like-minded people: at JATAPP you will work in a team of like-minded people who are ready to launch a product, run a marathon, or climb Hoverla together

• Creative freedom: we encourage initiative and creative thinking, so with us, you can be yourself and have the freedom of professional expression

• Legal & Finance Support: we cooperate with the best financiers and lawyers who will be ready to help solve any of your questions upon request

• Time-off Policy: 20 vacation days per year, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, and 2 days off for special events or occasions